Dubai Luxury Developers Must Raise Their Game as Market Enters New Era, Says Keturah Founder

April 23: The high-end property market is shifting toward reliable execution, controlled supply, and stronger focus on what end-users actually want, rather than short-term deal flow.

Developer's Role

Talal M. Al Gaddah said: "We need to raise our game, and ensure we maintain discipline in both planning and delivery, particularly in challenging times. That means controlling supply, staying focused on long-term value, and being held accountable for what we promise to build."

Market Outlook

"Dubai's luxury real estate sector has weathered regional instability before and emerged stronger. We now have an increasingly selective environment, with buyers taking more considered decisions, driven by quality, long-term liveability, and value retention."

Dubai's Resilience

While current sentiment is being tested by external pressures, Dubai's fundamentals remain intact. Its regulatory framework, infrastructure, and strategic planning continue to make it one of the most resilient destinations for international capital.

Keturah's Projects

Keturah Reserve: AED 5.7 billion bio-living community in Mohammed Bin Rashid City's District 7 – shaped around controlled supply and end-user living.

Keturah Resort: Wellness-certified community along Dubai Creek adjacent to Ras Al Khor Wildlife Sanctuary – conceived for buyers who intend to make Dubai their home, not their next transaction.

Redefining Luxury

"The definition of luxury in real estate is moving beyond location and prestige. Buyers are placing greater importance on wellness, liveability, environmental quality, privacy, and long-term residency potential. Luxury is no longer defined solely by address. Increasingly, it is measured by how a home performs for the people who live in it, every day."