Haryana Policy Change Drives Developer Interest in Senior Living Projects

New Delhi, April 25: The move enables developers to build additional units, improving project viability.
Developer Reactions
Rishabh Periwal, Senior Vice President, Pioneer Urban Land & Infrastructure Ltd: "This amendment comes at an opportune time. In Gurugram, we have been witnessing a clear shift, with more families actively considering senior living – not as a fallback, but as a conscious and planned choice. The increase in permissible FAR provides developers with greater flexibility to design and deliver more integrated communities."
Anil Godara, Founder and Managing Director, J Estates: "The increased FAR will make the land use more efficient, which will enable developers to incorporate essential amenities, including healthcare and recreational facilities, in the same project."
Key Players Entering the Segment
-
Kreeva (Kanodia Group): 3-acre multi-generational project, ₹350-400 crore investment, ~200 residences
-
DLF Ltd: 500,000 sq ft in Gurugram, ₹2,000 crore revenue potential (advanced planning stage)
-
Other developers: Hiranandani, GMR, Prestige, JK Urbanscapes, Stonecraft
Market Potential
-
India's 60+ population: 150+ million (11% of total) – expected to double to 347 million (21%) by 2050 (UNFPA)
-
Sector deals (last 18 months): Nearly 20 deals (investment sizes exceeding ₹100 crore)
-
Premium senior living occupancy: 80-85%
-
Penetration rate in India: 1.3% (vs US/Australia ~6%) – significant untapped potential